PPC Accelerator Workshop
Unlock the secrets of PPC search advertising with our dynamic workshop! Dive into essential topics that will arm you with the comprehensive knowledge and practical skills needed to master PPC campaigns. From managing your ads to optimizing for peak performance, this class will empower you to achieve remarkable results and stay ahead of the competition. Don’t miss this chance to elevate your digital marketing game—join us and transform your PPC expertise!
Duration: 2 Weeks
Date: Tu. & Thur., Oct. 29 to Nov. 7
Time: 6 pm to 8 pm
Location: Tech Incubator at Queens College
What you will learn
Introduction to PPC Advertising: Understand the basics of PPC advertising, including its benefits and how it fits into digital marketing strategies.
Setting Up PPC Campaigns: Learn how to create and structure PPC campaigns effectively, including selecting keywords, writing compelling ad copy, and setting budgets.
Ad Platforms: Explore different PPC ad platforms such as Google Ads (formerly AdWords), Bing Ads, and social media platforms like Facebook Ads and LinkedIn Ads.
Keyword Research: Master keyword research techniques to identify relevant and high-performing keywords for your campaigns.
Ad Copywriting: Learn best practices for writing persuasive ad copy that attracts clicks and drives conversions.
Bid Management: Understand bidding strategies, including manual bidding, automated bidding, and bid adjustments to optimize campaign performance.
Campaign Optimization: Discover techniques for monitoring and optimizing PPC campaigns to improve ad performance, quality score, and return on investment (ROI).
Tracking and Analytics: Implement tracking mechanisms like conversion tracking and Google Analytics to measure campaign effectiveness and ROI.
Budgeting and ROI Analysis: Understand how to allocate budgets effectively and calculate the ROI of your PPC campaigns.
Advanced PPC Strategies: Explore advanced topics such as remarketing campaigns, ad extensions, A/B testing, and campaign scaling.
Case Studies and Practical Examples: Review real-world examples and case studies to apply theoretical knowledge into practical PPC campaign management.
Instructor: Richie Bello
Richie Bello is a seasoned automotive influencer, trainer, and consultant, with over 30 years of experience in the industry. He is the Chief Operating Officer of SeekNShop.IO, a leading digital media platform that provides smart leads, data reporting, and geofencing technologies to automotive dealerships across the US.
As the COO, he oversees the full site development, mobile app launch, and data analysis of the platform, ensuring that it delivers value and results to the dealers and customers. He also leverages his expertise in marketing, sales, and branding to create and deliver world-class training and coaching programs for the dealership staff, reducing employee turnover and increasing sales performance. Richie is passionate about solving the problems and challenges faced by the automotive industry, and he is constantly looking for new ways to innovate and grow with SeekNShop.IO. He is also a published author of several books, including Marketing for Car Guys, and a board member of PCS Central America, a nonprofit organization that supports education and health initiatives in the region.
