Four Essential Tools for Media Success

As a business owner, you’re focused on sales, operations and managing employees, and not Public Relations or Marketing.

It may be difficult, but it is not insurmountable, to execute campaigns that attract customers, keep current clients informed and generate media coverage, even without a trained Communications Manager leading the effort.


The Four Essential Tools for Media Success that every business must have to support growth

  • Executive Media Profile
  • Press Release
  • Press List
  • Website.

Janet Falk of Falk Communications and Research provides media relations and marketing communications services to small businesses and consultants.


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