Mastering Trademarks: Building and Protecting Your Brand

Date/Time: Thur. Feb. 23, 1 pm to 2 pm
Location: Virtual


In this comprehensive webinar, we delve into the multifaceted world of trademarks, providing invaluable insights for businesses aiming to secure and leverage their brand identity. Our journey will encompass:

  1. Trademark Essentials: Unraveling what a trademark really means.
  2. Business Imperatives: Understanding why trademarks are crucial for your business.
  3. Trademark Spectrum: Exploring various trademark types and their relative strengths.
  4. Strategic Selection: The benefits of choosing a strong trademark.
  5. Synergy in Strategy: The interconnectedness of branding, trademarking, and marketing.
  6. Common-Law Insights: An overview of common-law trademark rights.
  7. Registration Rewards: The advantages of U.S. federal trademark registration.
  8. Marketing with Marks: Leveraging trademark registration as a potent marketing tool.

Join us to gain strategic insights into trademarking and its pivotal role in business growth and brand distinction.

Speaker Bio

With a rich background rooted in Russia and nearly two decades of life in New York, I bring a diverse cultural perspective to my legal practice. Residing in White Plains, NY, for 13 years, my journey in the legal field began as a trademark paralegal in New York City, where I honed my skills for nearly ten years.

In 2014, I achieved a significant milestone by graduating from Pace Law School in White Plains. This academic accomplishment paved the way for my admission to the New York State Bar in 2019, marking the beginning of a new chapter in my legal career. In 2020, I embarked on a solo legal practice journey, bringing my expertise in trademark law directly to clients.

Outside the courtroom, I am an avid enthusiast of the great outdoors, with a particular passion for fishing. My life experiences, both professional and personal, shape my unique approach to law and client representation.